Before the introduction of the Babylist Checklist, users lacked a structured understanding of necessary categories and items for their registry. The checklist not only provided clarity on what to include but also offered a sense of progress and accomplishment throughout the registry creation process.
Since its launch, the checklist has driven over 8% of all registry additions and 18% of those from the Babylist Shop. Moreover, the predicted activation rate (PAR), a key metric, rose 12%- from 61% with low completion to 73% with mid-completion. Remarkably, the checklist's UX and UI were so successful that they set the standard for future designs at Babylist.
